Why join - What’s On Your Plate certification

As a food professional, you’ll be aware of the public’s growing interest in the provenance of food and the trend towards healthier eating. Traceability, ethical farming, fair trade, food miles and sustainability are becoming more and more important to consumers. Food businesses that address these issues will gain market advantage over non-certified businesses.

The Fair Food Foundation accreditation scheme, known as What’s on Your Plate?  has been established to become a widely recognised and trusted stamp of approval. This instantly recognisable symbol will ensure that when they are eating out or buying food, people can dine with confidence in the knowledge that recipes and working practices comply with The Fair Food Foundation’s criteria concerning disclosure and provenance of ingredients.

Who can apply?

Caterers, restaurants, pubs, bars, delicatessens, farm shops, specialist food shops and bakeries can all be approved as members of the scheme.

How much does it cost to join?

When the scheme is launched later this year each member will be expected to contribute an annual membership fee.

• For eating establishments of under 20 covers the annual fee will be £100 plus VAT
• For larger establishments greater than 20 covers the annual fee will be £150 plus VAT
• The fee for multiple establishments and groups a price will be negotiated depending on turnover and number of outlets

What do I have to do to become a member?

Membership couldn’t be simpler. All you have to do is take the What’s on your plate? pledge and promise to abide by these five simple principles wherever possible.

1. Guarantee disclosure on menus about the source of food.MORE…
2. Support British and artisan producers. MORE…
3. Offer seasonal and regional specialities. MORE…
4. Avoid unnecessary food miles by buying locally. MORE…
5. Train staff to be aware of special diets.MORE..

Application will be through an online process later this year.

What will you get for the annual licence fee?

• Independent approval of your menu by The Fair Food Foundation
• Use of The What’s on Your Plate? trust-mark on the menus, signage and marketing materials.
• A personalised Fair Food Foundation certificate.
• Listing on the web site with a guide promoting your business to potential customers.
• Publicity in the Foundation’s e-newsletter.
• The opportunity to take part in national promotions of seasonal foods and regional specialities.
• Access to an online knowledge bank of recipes, seasonal promotional ideas and suppliers.
• Easy-to-follow downloadable training guides for everything from allergy awareness to making the perfect cappuccino. The guides will soon be available in a number of different languages to speed up the training of foreign workers.
• Benefit from our high profile national PR and marketing campaign.
• Advice on getting local and regional publicity.
• Information and news about special offers from selected suppliers.

How do you apply?

Simply email via Contact us or call 0870 850 5692