The first of our major campaigns is called What's On Your Plate?

What's On Your Plate? looks at eating out, according to the provenance and origin of what places serve rather than the style of cooking, the service, the décor, the parking, the price or the ambience.

It's not our aim to rate or classify styles or standards of cooking but we welcome recommendations of establishments that meet our criteria of disclosure.

The What's On Your Plate? campaign will highlight establishments that disclose information about food before you order - especially where it has come from, and how it has reached your plate. Simple rules are being defined right now. They will be easy to understand and comply with across the entire industry. Food outlets that become members of the campaign will be well recognised through the use of the brand.

What's On Your Plate? is not about size, sophistication or expense. Establishments will range from the simplest teashop, local fish and chip bar, fast food outlet or country pub to a famous restaurant. All those that agree to disclose their sources to the required standard can become members.

And at these members’ establishments you can then judge how far food has travelled, how fresh it is, how it has been stored and whether the needs of your diet, religion or food-intolerance can be met by what is on offer. All of this before you order.

Suppliers can know who is serving what and tailor their support accordingly. We aim to develop healthy relationships with stakeholders across the supply chain, from growers and consumers to organisations that have objectives that are similar to our own.

The company will use and promote the What’s On Your Plate? brand to eating establishments, restaurants, key suppliers and other interested groups such as markets, standards bodies, guides and tourist agencies. By being a member it is expected that establishments would gain more business from those consumers who value information about what they were intending to eat at the time of ordering.